Emotion is what elevates the most successful brands above the rest, allowing them to occupy a rarefied place in consumers’ hearts and minds. These brands transcend functionality, offering emotional value that resonates deeply with their audience. In this engaging webinar, bestselling author and former CMO at NIKE Greg Hoffman unveils the concept of “Emotion by Design,” illustrating how we can all harness its power to craft products, stories, and experiences that make people feel that even their most audacious pursuits are possible to achieve. He will share the philosophy and methodology behind creating a brand that empowers and deeply resonates with people, unveiling his three guiding principles: Creativity is a Team Sport, Dare to Be Remembered and Spark a Movement. These principles served as the cornerstone of Hoffman’s leadership at Nike, where he played a pivotal role in shaping the company’s brand identity and voice through compelling storytelling and immersive experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally, emotion by design.
About the Author: Greg Hoffman, author of the bestselling book Emotion by Design: Creative Leadership Lessons From a Life at Nike, former Chief Marketing Officer at NIKE, and founder of the brand leadership platform Modern Arena, boasts a rich background spanning twenty-eight years in marketing, design, and innovation at Nike. His significant contributions to the evolution of marketing and design earned him recognition as one of Fast Company’s Most Creative People in Business. Today, he advises Fortune 500 brands, startups, and nonprofits on fostering stronger emotional connections through branding and creativity.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Do you struggle with feeling over-committed, stretched thin, or overwhelmed by all the demands of your life? Perhaps you feel guilt or fear about saying no, letting others down, or missing out. If so, you are one of millions who might struggle with boundaries without even knowing it. In this illuminating webinar, join Confidence Expert and author of the bestselling book Not Nice, Dr. Aziz Gazipura will discuss:
– The Secret To Skillfully Stand Up For Yourself
– How To Say No Gracefully (Without Guilt or Fear)
– How to Speak Up Directly (Without Hesitation or Over-Explaining)
After this webinar, you will instantly feel a more spacious sense of freedom and power to direct your own life. Use your newfound skill of setting healthy boundaries to create better relationships, deeper connections, and more confidence in your work life.
About the Author: Dr. Aziz is the world’s leading confidence expert. He teaches people to learn confidence to eliminate self-doubt, master conversations, accelerate their careers, and create deeply fulfilling relationships. He completed his doctoral training at Stanford and Palo Alto Universities and founded the Center For Social Confidence. He has a large online following, as shown by his Shrink for the Shy Guy podcast and YouTube videos. He is the author of six best-selling books, including his most popular book, Not Nice.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Do you often find yourself struggling to communicate effectively? Do you struggle to hear and be heard despite that being what you desire? We all like to think of ourselves as active listeners, open to considering another’s perspective to collaborate toward shared goals successfully. What if there was a simple yet flexible format through which we could improve not only our listening skills but our ability to ask for and get what we want successfully? Enter stage right: The Improv Approach. The Improv Approach takes the principles of improv comedy and applies them to everyday interactions, empowering you to navigate even difficult conversations that might typically prove anything but mutually satisfying. In this eye-opening webinar, actor and author Caitlin Drago will discuss:
The foundational principles of improv and how they can be implemented to make you a better communicator.
Common communication mistakes most people aren’t aware they’re making and how to solve them.
Increasing your empathy and understanding, even when dealing with difficult people and situations.
To open the door to healthy communication so the people in your life trust they can tell you the truths you need to hear.
About the Author: Caitlin is an LA-based actor turned Rochester, NY-based certified leadership coach and facilitator. Acting taught her to be present, self-aware, empathetic, and to prioritize connection with others. Improv taught her to listen and to deal with the unexpected in positive and creative ways. Paired with her training as a leadership coach, she works with leaders and teams across industries, improving communication, connection, and teamwork. She’s been featured in Medium’s Authority Magazine and has spoken at various conferences, including the Talent Development Think Tank, the International TWA Conference, and DisruptHR Rochester.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Have you ever responded to a request — to add a task to your already full plate, express grievances to the boss on behalf of the group, or cover for a co-worker — with a reluctant “no problem?” It might be because you’ve got a “no” problem. Learn how to confidently decline requests and assert boundaries in this empowering webinar featuring author and national speaker Candace Doby. Discover the psychological reasons behind the difficulty of saying “no” and gain insights into the essential elements needed to decline effectively without guilt or apology. Candace will also unveil seven practical strategies for courageously saying ” no, ” empowering you to manage your workload and relationships confidently and clearly. Don’t miss this opportunity to enhance your assertiveness and prioritize your well-being!
About the author: Candace Doby is the founder of The Can-Do Company. She is a leadership development strategist, author of A Cool Girl’s Guide To Courage, and professional speaker who works with organizations to create a culture of courage where employees spend less time and energy censoring and hiding themselves and more time performing at their highest potential. Candace combines a decade of research on courage with her experiences traveling the world solo and a 16-year, award-winning marketing career — much of which was spent leading teams at Chipotle. This unique combination equips her with the actionable strategies she has shared with leaders across the globe to help them courageously speak up, step up, and show up in the workplace. Her work has been featured on MSNBC, NPR, and TEDx. Candace is the creator of The Courage Hotline podcast and host of The Own Your Brilliance retreat.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Toxic thoughts, depression, and anxiety–our mental mess is frequently aggravated by a chaotic world and sustained by an inability to manage our runaway thoughts. But we shouldn’t settle into this mental mess as if it’s just our new normal. Hope and help are available to us, and the road to healthier thoughts and peak happiness may be shorter than you think. In this enlightening webinar, bestselling author and cognitive neuroscientist Dr. Caroline Leaf will provide a scientifically proven five-step plan to find and eliminate the root of anxiety, depression, and intrusive thoughts in your life so you can experience dramatically improved mental and physical health.
You will learn:
How the five steps can help reduce anxiety and depression by up to 81%, according to clinical studies
How science can help us transition from being aware of toxic thoughts to catching and managing them in their early stages
How to capitalize on directed neuroplasticity using the Neurocycle
How to apply mind management to unwire toxic habits and trauma
Why mindfulness is not enough and how strategic mind management through the five steps can take you beyond mindfulness
About the author: Dr. Caroline Leaf is a communication pathologist, audiologist, clinical, and research neuroscientist with a Master’s and PhD in Communication Pathology and a BSc in Logopaedics. She specializes in psychoneurobiology and metacognitive neuropsychology. She has helped hundreds of thousands of students and adults learn how to use their minds to detox and grow their brains to succeed in every area of their lives, including school, university, and the workplace. Dr. Leaf is the host of the podcast Cleaning Up Your Mental Mess, has published in scientific journals, and is the author of 18 bestselling books translated into 24 languages, including Cleaning Up Your Mental Mess, How to Help Your Child Clean Up their Mental Mess, and Think, Learn, Succeed. She teaches at academic, medical, and neuroscience conferences and to various audiences around the world.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Toxic thoughts, depression, and anxiety–our mental mess is frequently aggravated by a chaotic world and sustained by an inability to manage our runaway thoughts. But we shouldn’t settle into this mental mess as if it’s just our new normal. Hope and help are available to us, and the road to healthier thoughts and peak happiness may be shorter than you think. In this enlightening webinar, bestselling author and cognitive neuroscientist Dr. Caroline Leaf will provide a scientifically proven five-step plan to find and eliminate the root of anxiety, depression, and intrusive thoughts in your life so you can experience dramatically improved mental and physical healthYou will learn:
How the five steps can help reduce anxiety and depression by up to 81%, according to clinical studies
How science can help us transition from being aware of toxic thoughts to catching and managing them in their early stages
How to capitalize on directed neuroplasticity using the Neurocycle
How to apply mind management to unwire toxic habits and trauma
Why mindfulness is not enough and how strategic mind management through the five steps can take you beyond mindfulness
About the author: Dr. Caroline Leaf is a communication pathologist, audiologist, clinical, and research neuroscientist with a Master’s and PhD in Communication Pathology and a BSc in Logopaedics. She specializes in psychoneurobiology and metacognitive neuropsychology. She has helped hundreds of thousands of students and adults learn how to use their minds to detox and grow their brains to succeed in every area of their lives, including school, university, and the workplace. Dr. Leaf is the host of the podcast Cleaning Up Your Mental Mess, has published in scientific journals, and is the author of 18 bestselling books translated into 24 languages, including Cleaning Up Your Mental Mess, How to Help Your Child Clean Up their Mental Mess, and Think, Learn, Succeed. She teaches at academic, medical, and neuroscience conferences and to various audiences around the world.
The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Washington State University.
Emotion is what elevates the most successful brands above the rest, allowing them to occupy a rarefied place in consumers’ hearts and minds. These brands transcend functionality, offering emotional value that resonates deeply with their audience. In this engaging webinar, bestselling author and former CMO at NIKE Greg Hoffman unveils the concept of “Emotion by Design,” illustrating how we can all harness its power to craft products, stories, and experiences that make people feel that even their most audacious pursuits are possible to achieve. He will share the philosophy and methodology behind creating a brand that empowers and deeply resonates with people, unveiling his three guiding principles: Creativity is a Team Sport, Dare to Be Remembered and Spark a Movement. These principles served as the cornerstone of Hoffman’s leadership at Nike, where he played a pivotal role in shaping the company’s brand identity and voice through compelling storytelling and immersive experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally, emotion by design.
Do you struggle with feeling over-committed, stretched thin, or overwhelmed by all the demands of your life? Perhaps you feel guilt or fear about saying no, letting others down, or missing out. If so, you are one of millions who might struggle with boundaries without even knowing it. In this illuminating webinar, join Confidence Expert and author of the bestselling book Not Nice, Dr. Aziz Gazipura will discuss:
ever responded to a request — to add a task to your already full plate, express grievances to the boss on behalf of the group, or cover for a co-worker — with a reluctant “no problem?” It might be because you’ve got a “no” problem. Learn how to confidently decline requests and assert boundaries in this empowering webinar featuring author and national speaker Candace Doby. Discover the psychological reasons behind the difficulty of saying “no” and gain insights into the essential elements needed to decline effectively without guilt or apology. Candace will also unveil seven practical strategies for courageously saying ” no, ” empowering you to manage your workload and relationships confidently and clearly. Don’t miss this opportunity to enhance your assertiveness and prioritize your well-being!