How you show up in person, over email, and on social media communicates your brand and can influence the opportunities presented to you or handed to someone else. From entry-level assistants to C-suite executives and entrepreneurs, you need to be able to convey who you are, no matter the medium. We communicate nonstop in obvious and subtle ways, so getting your message right and learning how to market yourself is paramount to success. In this motivating webinar Aliza Licht, award-winning marketer and author of ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will give you a crash course in establishing an effective personal brand at work and beyond. You will learn why shaping your narrative and providing value to those around you will yield the greatest success. Licht will help you discover your brand: who you already are, who you want to be, and how to ensure others see you that way.

In this webinar, you will also learn:

• The power of developing a solid personal brand
• Practical exercises on how to uncover what you want to be known for and why consistency and repetition are the secrets to personal branding success
• Tips on how to earn cross-functional social capital, especially in a hybrid work environment
• How to bridge the gap between what you think about yourself and how people perceive you
• The Do’s and Don’ts of integrating your personal brand in the Office
• How to rebrand yourself within an existing role
• How to use social media as a compliment to a corporate career as a mutual benefit to your company

About the author: Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of marketing, communications, and digital strategy expertise in the fashion industry. She was named one of “America’s Next Top Mentors” by The New York Times and Business Insider’s “Top 20 Most Innovative Career Coaches.” As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.

Are you feeling stressed at work and home because you’re a hard-working mother with kids? Welcome to a crowded club! For the first time in American history, a significant number of mothers are heading major corporations and have made gains throughout executive suites. Yet these “Power Moms” still struggle to balance their management responsibilities while raising children. But don’t despair! Without drowning in working mother guilt, you can flourish on both fronts in the post-pandemic world. In this enlightening webinar, Joann S. Lublin, author, and award-winning journalist will offer various coping tactics based on her book, Power Moms: How Executive Mothers Navigate Work and Life.

About the author: Joann S. Lublin, author of one of 2021’s best books for working mothers, raised two children while rising to management news editor of the Wall Street Journal. She shared its 2003 Pulitzer Prize, inaugurated its career advice column, and kept writing her column until 2020. She also blazed trails—as one of the first Wall Street Journal reporters to take maternity leave and resume work. In 2018, she won the highest accolade in business journalism, the Gerald Loeb Lifetime Achievement Award. She remains a regular WSJ contributor.

If you feel exhausted by everyday life, you’re not alone. In today’s hyperconnected 24/7 world, most of us are “on call” to people in both our personal and professional lives at all times. But what high performers and other intelligent people fail to realize is that our connections with other people – even those we care most about – trigger an avalanche of small stresses that snowball to the point where it affects our well-being. In this enlightening webinar, bestselling author and leadership expert Rob Cross will point to new and original research to describe the recent phenomenon perpetuating this ongoing crisis of well-being—microstress. Unlike stress, which is often driven by one big thing, microstress is a relentless accumulation of small, often unnoticed stresses—that infiltrate both our work and personal lives—and come not from one single antagonist, such as a demanding client or micromanaging boss, but from the people we are closest to our friends, family, and colleagues.

Cross will deliver small steps anyone can take to build resilience against microstress, like finding purpose in everyday life by forging authentic connections with others, making time for the things that matter, and finding ways to be your true self in work and life.

About the author: Rob Cross co-authored The Microstress Effect: How Little Things Pile Up and Create Big Problems– and What to Do About it with Karen Dillon. Rob is a Professor of Global Leadership and the cofounder and director of the Connected Commons, a consortium of more than 150 leading organizations. He has studied the underlying networks of relationships within effective organizations and the collaborative practices of high performers for more than twenty years. Working with over 300 organizations and reaching thousands of leaders from the front line to the C-suite, he has identified specific ways to cultivate vibrant, effective networks at all levels of an organization and any career stage. He is also the author of Beyond Collaboration Overload: How to Work Smarter, Get Ahead, and Restore Your Well-Being.